Tag Archives: youtube

101 Errores que se hacen en Marketing Online

digital_marketing

EN ESTRATEGIA

  1. No entender la diferencia entre estrategia y lo táctico

Estrategia es el QUÉ, lo táctico es el CÓMO.

Antes de lanzarse a crear cuentas en Twitter, Pinterest y un largo etcétera…

Los Pymes deben de centrarse en tener claro su QUÉ.

¿Cuál es el mejor nicho? ¿Cuál es el mejor sub nicho?

¿Qué posición quiero tener en el mercado?

¿Qué activos online harán con el tiempo más fácil el Marketing?

Por ejemplo: Una base de datos, páginas webs anexas para tráfico…?

¿Dónde está la oportunidad en Marketing en el mercado, que la competencia no ve que se puede aprovechar?

Hay que centrarse en el qué, “la estrategia”.

Luego viene el cómo, “lo táctico”.

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Use of the main Social Networks (Part II)

utube

 

YouTube
It is a phenomenon of online video
It is true it is the biggest traffic on Internet comes from videos.
Having videos on the web increases 4 times the time users spent on a web page.
One of the advantages of properly leverage social video networks to promote business is that it will increase the traffic to the website is considerably.
 
Video marketing on youtube
Some benefits are:
-Access to a trend with little competition
-reach thousands of people in snapshot
-visibility on Google
-Quick results
-Increase the traffic on the web
Increase credibility and become the market leader
-Get an instant confidence of the target audience

Tools for the analysis of Social Media

 

like

Tools to measure actions on social networks there are thousands, both pay as free, but is it worthwhile to hire payment tools?
It all depends on the level of information required, since certain business requirements Yes make needed more comprehensive tools, but for the vast majority of companies, with the existing free tools provides enough information to measure actions in Social Media.
To facilitate the work and avoid having to be looking online what there are, are summarized below the main tools categorized by channels.
Facebook
It is a free tool that allows to analyze results of applications-level demographics, target,…
Facebook and Twitter

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Integration of Social Networks (how to)

social netwoks

Having presence in social networks these days is vital for every company, here some how’s to and why:

Why having a presence on social networks?

-communicate content to existing and new customers

-work with companies and related persons

-create a community of followers

-to involve clients in the development of the business

In a nutshell, the presence of companies on social networks improves the opportunities of business, profitability and its permanence in the market.

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What are social networks?

social-marketing-300x250

Social networks are not more than the evolution of the ways of communication. They are based on the creation, collective knowledge and widespread confidence.

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British and US ‘special relationship’ (foreign policy)

 How far does Britain’s special relationship with the US constrain its foreign policy?

The ‘special relationship’ is a phrase used to describe close political, diplomatic, cultural and historical relations between the United Kingdom and the United States. The term was first used in 1946 in a speech made by Winston Churchill. In recent decades, it has been argued that the’ special relationship’ is about control and how to keep both interests aligned. Today, is to believe that to a very large extent Britain special relationship with the United States constrained its foreign policy. This essay will discuss: How far does Britain’s special relationship with the US constrain its foreign policy?

As a concept foreign policy aims to ensure the security of its people and territory, promotes its aims in the international arena, and encourage co-operation with other countries. The special relationship between Britain and United States is close and robust because British and American values are essentially the same, which explains why national interests are often aligned. ‘The US-UK relationship is strong because it delivers for both of us. The alliance is not sustained by our historical ties or blind loyalty. This is a partnership of choice that serves our national interests.’[1] Still, in many aspects for both parties foreign policy is dependant one on each other. At the moment, it is evident that there is a distinctive relationship between Britain and the United States, but it exists at the top and bottom with very little in between. At the top, the common language and a degree of shared relationship and culture between leaders has clearly provided Britain with some extra diplomatic leverage with US policy-makers. At the bottom, there is a degree of detailed co-operation and understanding between the armed services of the two countries and their intelligence organizations. However, Britain and the US perhaps understood one another much less well than they assumed, despite the link of a common language. Britain was a ‘little island’, the US a subcontinent; Britain believed in the committed to the welfare state and massive state intervention in the economy; the US, at least in theory, remained committed to private enterprise. ‘Anti-Americanism in Britain was matched by certain anti-British sentiments in the US, especially among the Irish.’[2]

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