Tools to measure actions on social networks there are thousands, both pay as free, but is it worthwhile to hire payment tools?

It all depends on the level of information required, since certain business requirements Yes make needed more comprehensive tools, but for the vast majority of companies, with the existing free tools provides enough information to measure actions in Social Media.

To facilitate the work and avoid having to be looking online what there are, are summarized below the main tools categorized by channels.

Facebook

Faceboostic (http://apps.facebook.com/faceboostic)

It is a free tool that allows to analyze results of applications-level demographics, target,…

Facebook and Twitter

TweetDeck (http://www.tweetdeck.com/)