Tag Archives: media

El nuevo IOS11 de Apple


Después del lanzamiento de la versión en pruebas el pasado mes de julio, la versión definitiva de iOS 11 estará disponible a partir de hoy mismo. Apple no acostumbra a fijar una hora exacta, pero si sigue el patrón habitual aparecerá una notificación en los dispositivos de los usuarios a partir de las 10 de la mañana en Cupertino y sobre las 19 horas en España.

¿Qué novedades presenta iOS 11?

Son numerosas y diversas, algunas exclusivas para el iPhone X y otras disponibles también para el resto de dispositivos. De algunas ya pudimos ver una pequeña muestra la semana pasada en la presentación de los nuevos terminales, como el Face ID, los animojis o la realidad aumentada en el modelo más caro. Otras, en cambio, deberemos esperarnos hasta tener el nuevo software para disfrutar de ellas.
Más allá de los emoticonos animados y de la posibilidad de desbloquear el teléfono con el rostro, con iOS 11 también dispondremos de un nuevo centro de control más personalizado y completo, podremos grabar lo que ocurre en nuestra pantalla y editar las imágenes y los vídeos obtenidos y gestionar nuestro contenido con la aplicación Archivos.

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Marketing 3.O según Philip Kotler considerado como padre del marketing.

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Todos sabemos los beneficios que se pueden llegar a obtener del marketing, sin embargo son pocos los que se dan cuenta de los cambios que el mercado tiene desde ya hace años, por ello el marketing va cambiando.

Todo comienza con el Marketing 1.0 que nace en la revolución industrial a finales del siglo XIX y a mediados del siglo XX, no es que el marketing como tal haya existido desde entonces, porque fue hasta el siglo XXI que nació como tal, sin embargo nos referimos que empíricamente las empresas o todo aquel que tenía un negocio se centraba en su producto, este debía de  tener una capacidad atractiva de venta. Y fue modelo hasta finales de los años 60’.

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List of fatalities as protests go in Venezuela

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This list has been compiled using reports from Venezuelan authorities and media. It includes all deaths which have been reportedly connected with the protests, riots, and street barricades. However it does not include several cases which have been included on other lists, due to the possibility that these deaths were not related to the political violence but were in fact the result of other criminal violence. It also differs slightly from the count held by Venezuelan authorities, which does not appear to include the two cases mentioned below of deaths caused by barricades delaying patients in a critical condition from reaching hospital.

It is important to highlight that both this and all other counts are made using the available information and the judgment of the authors. New information produced as investigations proceed may change which cases count as being connected to the political violence, and who the perpetrator of each murder is considered to be. Observers are welcome to send in information to VA.com on cases that may have been missed, or information that suggests that cases which have been excluded from the current list should be included.

The list is as follows:

1,2 & 3: On 12 February, an opposition activist, José Roberto Redman (21), a pro-opposition carpenter, Bassil DaCosta (23), and a Chavista social activist, Juan Montoya (40) were killed during clashes in Caracas.
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Use of the main Social Networks (Part II)

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YouTube
It is a phenomenon of online video
It is true it is the biggest traffic on Internet comes from videos.
Having videos on the web increases 4 times the time users spent on a web page.
One of the advantages of properly leverage social video networks to promote business is that it will increase the traffic to the website is considerably.
 
Video marketing on youtube
Some benefits are:
-Access to a trend with little competition
-reach thousands of people in snapshot
-visibility on Google
-Quick results
-Increase the traffic on the web
Increase credibility and become the market leader
-Get an instant confidence of the target audience

Use of the main Social Networks (Part I)

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Facebook

It is one of the most recognized names in social networks.

Tools that drive social networks have numerous applications for the business development of any business these days.

Networking has always been an important marketing tool that over time has evolved in different channels and situations, but  the essence is still the same. People like to do business with other people, not companies, and under this mentality can generate business opportunities.

Then breaks down the business use of Facebook and the 3 main routes to obtain benefits with its use.

To day of today many small companies lack still’s own website, and have decided to go without it, but that does not mean that they do not have presence in internet. They have decided to create a page of ‘fans’ and from there to inform its customers.

Is which the best way to approach a business Facebook?

First thing is to create personal profile on FB and complete with all possible details.
Once the profile is created when creating page of followers to the interpretation being the administrator such main page, then start sharing information so increase the number of followers.

The system will allow or not fans write on the wall. If it is allowed, should be careful with what is said to prevent offensive messages and answer to those who raise questions.

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Tools for the analysis of Social Media

 

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Tools to measure actions on social networks there are thousands, both pay as free, but is it worthwhile to hire payment tools?
It all depends on the level of information required, since certain business requirements Yes make needed more comprehensive tools, but for the vast majority of companies, with the existing free tools provides enough information to measure actions in Social Media.
To facilitate the work and avoid having to be looking online what there are, are summarized below the main tools categorized by channels.
Facebook
It is a free tool that allows to analyze results of applications-level demographics, target,…
Facebook and Twitter

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Measurement of Strategy on Social Networks

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Measurement phases are the most important in any business strategy. Social actions must measure whether the money invested is profitable or not, i.e. knowing the ROI (Return On Investment) whose formula is:

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