Tag Archives: marketing

Estrategias de marketing on line y off line ¿como funcionan?

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Es de actualidad en blogs, foros, jornadas y charlas profesionales de marketing on line, el debate sobre el marketing de la parte off y on line. Hay profesionales defensores de dotar gran parte de los recursos disponibles de marketing hacia la estrategia on-line; otros profesionales son defensores de mantener esa parte de los recursos en la estrategia off o convencional; otros sin embargo afirman que el marketing convencional ha muerto; y por último están los profesionales del marketing defensores de un modelo mixto. Todos tienes su parte de verdad. Todos dan argumentos y motivos suficientes.

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Democracy is possible. Even after 37 years of dictatorship in Zimbabwe.

Today, 21.11. 2017 Zimbabwe’s President Robert Mugabe has submitted his resignation after nearly four decades as the country’s leader.

Mugabe defied demands to step down for almost a week after a military takeover and expulsion from his own ruling ZANU-PF party but stepped down on Tuesday, hours after parliament started an impreachent process. jawsbroke out in the parliament after speaker Jacob Mudenda read out Mugabe’s resignation letter.mugabe bored

“I Robert Gabriel Mugabe in terms of section 96 of the constitution of Zimbabwe hereby formally tender my resignation … with immediate effect,” said Mudenda, reading the letter.

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El nuevo IOS11 de Apple


Después del lanzamiento de la versión en pruebas el pasado mes de julio, la versión definitiva de iOS 11 estará disponible a partir de hoy mismo. Apple no acostumbra a fijar una hora exacta, pero si sigue el patrón habitual aparecerá una notificación en los dispositivos de los usuarios a partir de las 10 de la mañana en Cupertino y sobre las 19 horas en España.

¿Qué novedades presenta iOS 11?

Son numerosas y diversas, algunas exclusivas para el iPhone X y otras disponibles también para el resto de dispositivos. De algunas ya pudimos ver una pequeña muestra la semana pasada en la presentación de los nuevos terminales, como el Face ID, los animojis o la realidad aumentada en el modelo más caro. Otras, en cambio, deberemos esperarnos hasta tener el nuevo software para disfrutar de ellas.
Más allá de los emoticonos animados y de la posibilidad de desbloquear el teléfono con el rostro, con iOS 11 también dispondremos de un nuevo centro de control más personalizado y completo, podremos grabar lo que ocurre en nuestra pantalla y editar las imágenes y los vídeos obtenidos y gestionar nuestro contenido con la aplicación Archivos.

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101 Errores que se hacen en Marketing Online

digital_marketing

EN ESTRATEGIA

  1. No entender la diferencia entre estrategia y lo táctico

Estrategia es el QUÉ, lo táctico es el CÓMO.

Antes de lanzarse a crear cuentas en Twitter, Pinterest y un largo etcétera…

Los Pymes deben de centrarse en tener claro su QUÉ.

¿Cuál es el mejor nicho? ¿Cuál es el mejor sub nicho?

¿Qué posición quiero tener en el mercado?

¿Qué activos online harán con el tiempo más fácil el Marketing?

Por ejemplo: Una base de datos, páginas webs anexas para tráfico…?

¿Dónde está la oportunidad en Marketing en el mercado, que la competencia no ve que se puede aprovechar?

Hay que centrarse en el qué, “la estrategia”.

Luego viene el cómo, “lo táctico”.

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Use of the main Social Networks (Part II)

utube

 

YouTube
It is a phenomenon of online video
It is true it is the biggest traffic on Internet comes from videos.
Having videos on the web increases 4 times the time users spent on a web page.
One of the advantages of properly leverage social video networks to promote business is that it will increase the traffic to the website is considerably.
 
Video marketing on youtube
Some benefits are:
-Access to a trend with little competition
-reach thousands of people in snapshot
-visibility on Google
-Quick results
-Increase the traffic on the web
Increase credibility and become the market leader
-Get an instant confidence of the target audience

Use of the main Social Networks (Part I)

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Facebook

It is one of the most recognized names in social networks.

Tools that drive social networks have numerous applications for the business development of any business these days.

Networking has always been an important marketing tool that over time has evolved in different channels and situations, but  the essence is still the same. People like to do business with other people, not companies, and under this mentality can generate business opportunities.

Then breaks down the business use of Facebook and the 3 main routes to obtain benefits with its use.

To day of today many small companies lack still’s own website, and have decided to go without it, but that does not mean that they do not have presence in internet. They have decided to create a page of ‘fans’ and from there to inform its customers.

Is which the best way to approach a business Facebook?

First thing is to create personal profile on FB and complete with all possible details.
Once the profile is created when creating page of followers to the interpretation being the administrator such main page, then start sharing information so increase the number of followers.

The system will allow or not fans write on the wall. If it is allowed, should be careful with what is said to prevent offensive messages and answer to those who raise questions.

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Foundations of marketing on social networks

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5  bases of Marketing on social networks that should always be taken into account are:

 

1. Integration

Social networks should not be considered as something isolated and different, separated from the rest of the marketing actions, but it must be something more in the overall strategy of the company and therefore it must reflect the social channels of the company in all those places where possible

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Integration of Social Networks (how to)

social netwoks

Having presence in social networks these days is vital for every company, here some how’s to and why:

Why having a presence on social networks?

-communicate content to existing and new customers

-work with companies and related persons

-create a community of followers

-to involve clients in the development of the business

In a nutshell, the presence of companies on social networks improves the opportunities of business, profitability and its permanence in the market.

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What are social networks?

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Social networks are not more than the evolution of the ways of communication. They are based on the creation, collective knowledge and widespread confidence.

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Telemarketing today

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The evolution of telemarketing has been dramatic in recent years. The business does not only become activities that traditionally has focused – telecommunications, banking, insurance…-, but also has been incorporated into new fronts: service companies, automotive… Thus, the telemarketing has become an outsourcing service that provides ever more added values. Maybe that is the reason why has become so popular in recent years!

 According to Laurent Etcheverry, director general of IFAES, organizer of the Salon of the Call Center (www.ifaes. com), “the sector experienced a very strong growth until 2000, stagnated in 2001. Today continues to grow, although at one slower pace than before”. María de el Pino, Director of unison (www. unisono.es), adds that “is a sector which, in some ways, is alien to the cycles of the economy: grows both in good times and during the crisis”.

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