Tag Archives: linkedin
EN ESTRATEGIA
- No entender la diferencia entre estrategia y lo táctico
Estrategia es el QUÉ, lo táctico es el CÓMO.
Antes de lanzarse a crear cuentas en Twitter, Pinterest y un largo etcétera…
Los Pymes deben de centrarse en tener claro su QUÉ.
¿Cuál es el mejor nicho? ¿Cuál es el mejor sub nicho?
¿Qué posición quiero tener en el mercado?
¿Qué activos online harán con el tiempo más fácil el Marketing?
Por ejemplo: Una base de datos, páginas webs anexas para tráfico…?
¿Dónde está la oportunidad en Marketing en el mercado, que la competencia no ve que se puede aprovechar?
Hay que centrarse en el qué, “la estrategia”.
Luego viene el cómo, “lo táctico”.
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Leave a comment | tags: adwords, empresarios, empresas, estrategia, facebook, google, gratis, instagram, linkedin, marketing, organico, pago, Pymes, SEM, SEO, social, social media, tactico, trafico, twitter, web, webpage, youtube | posted in Marketing and social media
Tools to measure actions on social networks there are thousands, both pay as free, but is it worthwhile to hire payment tools?
It all depends on the level of information required, since certain business requirements Yes make needed more comprehensive tools, but for the vast majority of companies, with the existing free tools provides enough information to measure actions in Social Media.
To facilitate the work and avoid having to be looking online what there are, are summarized below the main tools categorized by channels.
Facebook
It is a free tool that allows to analyze results of applications-level demographics, target,…
Facebook and Twitter
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Leave a comment | tags: Android, facebook, hashtag, Internet, IOS, iphone, like, linkedin, media, more, sociable, social, social media, social network, tag, tools, trafffic, tweet, twitter, videos, youtube | posted in Marketing and social media
Defining the target
The monitoring of actions on social networks is positive, but it is necessary to define which is the goal to be pursued to obtain. For example:
-You want to monitor because you need to know when it says something about the company on the Internet, either positive or negative.
-You want to be able to respond quickly
-You want to monitor words related to the sector in order to interact with potential customers and know what is said about them on the net.
-All of the above and some more
In conclusion, having a final target help to follow the right path, using the tools that more interest and ultimately make the actions in Social Media more effective.
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Leave a comment | tags: action, add, Android, facebook, how to, iphone, like, link, linkedin, monitor, more, network, plan, social, social media, time, wordpress | posted in Marketing and social media
Intro
Some companies create a page on FB or twitter to help the company online precense therefore the Social Media plan is created but what often happens is that the results are not good.
The cause is the lack of organisation and defining a strategy that will work online.
Before doing any work, should be planned Social Marketing campaign based on a marked time and resources are available (economic, material and human).
Also need to analyze the results obtained or implement new corrective measures. Now, I am going to expose some tips that may help yourself or your company to generate more leads.
For an adequate organization is:
-Hear – plan – create commitment – to measure and evaluate and defining a new routine.
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Leave a comment | tags: blog, commitment, company, facebook, how to, Internet, iphone, likes, linkedin, listen, media, more, network, organization, routine, socail campaign, social, strategy, tags, tip, twitter | posted in Marketing and social media
5 bases of Marketing on social networks that should always be taken into account are:
1. Integration
Social networks should not be considered as something isolated and different, separated from the rest of the marketing actions, but it must be something more in the overall strategy of the company and therefore it must reflect the social channels of the company in all those places where possible
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Leave a comment | tags: amplification, apple, bases, company, enterprise, facebook, foundations, generation, image, integration, iphone, lead, learning, like, linkedin, marketing, more, performance, retweet, reuse, smartphone, social, social media, social media advantage, tablet, top 5, tweet, twitter | posted in Marketing and social media
Having presence in social networks these days is vital for every company, here some how’s to and why:
Why having a presence on social networks?
-communicate content to existing and new customers
-work with companies and related persons
-create a community of followers
-to involve clients in the development of the business
In a nutshell, the presence of companies on social networks improves the opportunities of business, profitability and its permanence in the market.
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Leave a comment | tags: Android, apple, blog, channel, communication, company, excellence, facebook, hashtag, how to, increase, iphone, like, linkedin, marketing, media, more, network, performance, popular, precense, sales, smartphone, social, sources, tag, twitter, video, why, youtube | posted in Marketing and social media
Social networks are not more than the evolution of the ways of communication. They are based on the creation, collective knowledge and widespread confidence.
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Leave a comment | tags: 3-G, Android, bing, communication, expression, facebook, follow, follower, followers, google, hashtag, IOS, iphone, knowledge, like, likes, linkedin, marketing, media, social, tag, twitter, video, wi-fi, wordpress, youtube | posted in Marketing and social media
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