Tag Archives: linkedin

101 Errores que se hacen en Marketing Online

digital_marketing

EN ESTRATEGIA

  1. No entender la diferencia entre estrategia y lo táctico

Estrategia es el QUÉ, lo táctico es el CÓMO.

Antes de lanzarse a crear cuentas en Twitter, Pinterest y un largo etcétera…

Los Pymes deben de centrarse en tener claro su QUÉ.

¿Cuál es el mejor nicho? ¿Cuál es el mejor sub nicho?

¿Qué posición quiero tener en el mercado?

¿Qué activos online harán con el tiempo más fácil el Marketing?

Por ejemplo: Una base de datos, páginas webs anexas para tráfico…?

¿Dónde está la oportunidad en Marketing en el mercado, que la competencia no ve que se puede aprovechar?

Hay que centrarse en el qué, “la estrategia”.

Luego viene el cómo, “lo táctico”.

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Tools for the analysis of Social Media

 

like

Tools to measure actions on social networks there are thousands, both pay as free, but is it worthwhile to hire payment tools?
It all depends on the level of information required, since certain business requirements Yes make needed more comprehensive tools, but for the vast majority of companies, with the existing free tools provides enough information to measure actions in Social Media.
To facilitate the work and avoid having to be looking online what there are, are summarized below the main tools categorized by channels.
Facebook
It is a free tool that allows to analyze results of applications-level demographics, target,…
Facebook and Twitter

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Actions on Social Networks

Hand holding a Social Media 3d Sphere

 

Defining the target

The monitoring of actions on social networks is positive, but it is necessary to define which is the goal to be pursued to obtain. For example:

-You want to monitor because you need to know when it says something about the company on the Internet, either positive or negative.
-You want to be able to respond quickly
-You want to monitor words related to the sector in order to interact with potential customers and know what is said about them on the net.
-All of the above and some more

In conclusion, having a final target help to follow the right path, using the tools that more interest and ultimately make the actions in Social Media more effective.

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Organization of work on social network (tips)

more social network

Intro
Some companies create a page on FB or twitter to help the company online precense therefore the Social Media plan is created but what often happens is that the results are not good.
The cause is the lack of organisation and defining a strategy that will work online.
Before doing any work, should be planned Social Marketing campaign based on a marked time and resources are available (economic, material and human).
Also need to analyze the results obtained or implement new corrective measures. Now, I am going to expose some tips that may help yourself or your company to generate more leads.


For an adequate organization is:
-Hear – plan – create commitment – to measure and evaluate and defining a new routine.

Foundations of marketing on social networks

social-marketing

5  bases of Marketing on social networks that should always be taken into account are:

 

1. Integration

Social networks should not be considered as something isolated and different, separated from the rest of the marketing actions, but it must be something more in the overall strategy of the company and therefore it must reflect the social channels of the company in all those places where possible

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Integration of Social Networks (how to)

social netwoks

Having presence in social networks these days is vital for every company, here some how’s to and why:

Why having a presence on social networks?

-communicate content to existing and new customers

-work with companies and related persons

-create a community of followers

-to involve clients in the development of the business

In a nutshell, the presence of companies on social networks improves the opportunities of business, profitability and its permanence in the market.

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What are social networks?

social-marketing-300x250

Social networks are not more than the evolution of the ways of communication. They are based on the creation, collective knowledge and widespread confidence.

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