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¿QUÉ SON LOS HASHTAGS?
El hashtag es una palabra que se escribe tras una almohadilla (#). Este sirve para etiquetar dentro de una categoría lo que subes a la red social de Instagram, aunque también se utiliza en Twitter y en Facebook.
En Instagram son muy importantes, si quieres que tus publicaciones triunfen. Usarlos correctamente te ayudará a:
Llegar a más potenciales seguidores/clientes
Ganar más visibilidad en tu sector
Poder ser una publicación destacada. Al llegar a más personas, si también consigues muchos likes puedes conseguir que Instagram te destaque
¿PARA QUÉ SIRVEN?
Instagram se esfuerza diariamente por mantener su red social como una plataforma limpia. Para ello, además de identificar y deshacerse de cuentas falsas o comentarios spam, también se centra en que haya un buen etiquetado mediante hashtags . De esta forma aquellos que estén interesados en una temática o persona concreta puedan encontrarlo de una manera fácil.
Es muy importante etiquetar las publicaciones que cuelgues en la red de una manera correcta. Utilizando los hashtags más utilizados relacionados con la temática de la publicación conseguirás que este etiquetada adecuadamente.
Si además se quiere que la publicación consiga una mayor visibilidad y alcance es bueno tener en cuenta algunos de los mejores y más populares hashtags que se utilizan en Instagram y que valen para casi cualquier contenido.
Una de las últimas novedades de Instagram es que te permite seguir hashtags. Esto lo que permite es que puedas estar actualizado del contenido que se publica en la red etiquetado con ese hashtag.
Por tanto esta nueva funcionalidad le da más importancia y alcance a la figura del #.
LOS MEJORES HASHTAGS DE INSTAGRAM
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1 Comment | tags: content, doit, hashtags, instagram, Internet, like, like4like, popular, redessociales, socialmedia, socialnetwork, web, wordpress | posted in Marketing and social media
To answer this question there are companies that have done different analysis and some say that the value of a fan on FB is 4 euros while others say 78 euros.
Now is the time to raise the question about how you can know the value the fan on FB.
In this case, you can use one formula created by the American company, Fanscape, called SRV (social relationship value) which allows to know the value economic of a fan for the company, which is also applicable to any type of business.
First highlight the relationship that exists between database of emails and social networks, since one of objectives to make a sustainable business is to teach the product to the customer, motivate you to buy it and keep you interested in order to get a loyalty.
There are market studies which say that an increase of 5% in customer loyalty can improve profitability by 65 %
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Leave a comment | tags: average, business, convertion, costumer, data, discount, facebook, fan, follow, gross, life, like, more, operation, percentage, person, product, profit, promotion, steps, tag, value, website, worth | posted in Marketing and social media
Facebook
It is one of the most recognized names in social networks.
Tools that drive social networks have numerous applications for the business development of any business these days.
Networking has always been an important marketing tool that over time has evolved in different channels and situations, but the essence is still the same. People like to do business with other people, not companies, and under this mentality can generate business opportunities.
Then breaks down the business use of Facebook and the 3 main routes to obtain benefits with its use.
To day of today many small companies lack still’s own website, and have decided to go without it, but that does not mean that they do not have presence in internet. They have decided to create a page of ‘fans’ and from there to inform its customers.
Is which the best way to approach a business Facebook?
First thing is to create personal profile on FB and complete with all possible details.
Once the profile is created when creating page of followers to the interpretation being the administrator such main page, then start sharing information so increase the number of followers.
The system will allow or not fans write on the wall. If it is allowed, should be careful with what is said to prevent offensive messages and answer to those who raise questions.
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Leave a comment | tags: add, Android, applications, apps, facebook, FB, FBML, follower, following, IOS, iphone, like, market, marketing, media, more, msgs, network, poll, post, RT, social, social network, tag, tweet, twitter, win-win | posted in Marketing and social media
Tools to measure actions on social networks there are thousands, both pay as free, but is it worthwhile to hire payment tools?
It all depends on the level of information required, since certain business requirements Yes make needed more comprehensive tools, but for the vast majority of companies, with the existing free tools provides enough information to measure actions in Social Media.
To facilitate the work and avoid having to be looking online what there are, are summarized below the main tools categorized by channels.
Facebook
It is a free tool that allows to analyze results of applications-level demographics, target,…
Facebook and Twitter
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Leave a comment | tags: Android, facebook, hashtag, Internet, IOS, iphone, like, linkedin, media, more, sociable, social, social media, social network, tag, tools, trafffic, tweet, twitter, videos, youtube | posted in Marketing and social media
Defining the target
The monitoring of actions on social networks is positive, but it is necessary to define which is the goal to be pursued to obtain. For example:
-You want to monitor because you need to know when it says something about the company on the Internet, either positive or negative.
-You want to be able to respond quickly
-You want to monitor words related to the sector in order to interact with potential customers and know what is said about them on the net.
-All of the above and some more
In conclusion, having a final target help to follow the right path, using the tools that more interest and ultimately make the actions in Social Media more effective.
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Measurement phases are the most important in any business strategy. Social actions must measure whether the money invested is profitable or not, i.e. knowing the ROI (Return On Investment) whose formula is:
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Leave a comment | tags: benefit, brand, content, cost, facebook, follow, follower, followers, formula, how to, IOR, iphone, like, linkeidin, measurement, media, network, profile, rating, social, strategy, unique, visitors, wordpress | posted in Marketing and social media
5 bases of Marketing on social networks that should always be taken into account are:
1. Integration
Social networks should not be considered as something isolated and different, separated from the rest of the marketing actions, but it must be something more in the overall strategy of the company and therefore it must reflect the social channels of the company in all those places where possible
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Leave a comment | tags: amplification, apple, bases, company, enterprise, facebook, foundations, generation, image, integration, iphone, lead, learning, like, linkedin, marketing, more, performance, retweet, reuse, smartphone, social, social media, social media advantage, tablet, top 5, tweet, twitter | posted in Marketing and social media
Having presence in social networks these days is vital for every company, here some how’s to and why:
Why having a presence on social networks?
-communicate content to existing and new customers
-work with companies and related persons
-create a community of followers
-to involve clients in the development of the business
In a nutshell, the presence of companies on social networks improves the opportunities of business, profitability and its permanence in the market.
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Leave a comment | tags: Android, apple, blog, channel, communication, company, excellence, facebook, hashtag, how to, increase, iphone, like, linkedin, marketing, media, more, network, performance, popular, precense, sales, smartphone, social, sources, tag, twitter, video, why, youtube | posted in Marketing and social media
Social networks are not more than the evolution of the ways of communication. They are based on the creation, collective knowledge and widespread confidence.
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Leave a comment | tags: 3-G, Android, bing, communication, expression, facebook, follow, follower, followers, google, hashtag, IOS, iphone, knowledge, like, likes, linkedin, marketing, media, social, tag, twitter, video, wi-fi, wordpress, youtube | posted in Marketing and social media
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