Tag Archives: life

Thought of the day…

20914309_10159167595650627_703522811920655170_n.jpg


Marketing 3.O según Philip Kotler considerado como padre del marketing.

marketing_6

Todos sabemos los beneficios que se pueden llegar a obtener del marketing, sin embargo son pocos los que se dan cuenta de los cambios que el mercado tiene desde ya hace años, por ello el marketing va cambiando.

Todo comienza con el Marketing 1.0 que nace en la revolución industrial a finales del siglo XIX y a mediados del siglo XX, no es que el marketing como tal haya existido desde entonces, porque fue hasta el siglo XXI que nació como tal, sin embargo nos referimos que empíricamente las empresas o todo aquel que tenía un negocio se centraba en su producto, este debía de  tener una capacidad atractiva de venta. Y fue modelo hasta finales de los años 60’.

Continue reading


How much is a fan worth on Facebook?

fb
To answer this question there are companies that have done different analysis and some say that the value of a fan on FB is 4 euros while others say 78 euros.
Now is the time to raise the question about how you can know the value the fan on FB.
In this case, you can use one formula created by the American company, Fanscape, called SRV (social relationship value) which allows to know the value economic of a fan for the company, which is also applicable to any type of business.
First highlight the relationship that exists between database of emails and social networks, since one of objectives to make a sustainable business is to teach the product to the customer, motivate you to buy it and keep you interested in order to get a loyalty.
There are market studies which say that an increase of 5% in customer loyalty can improve profitability by 65 %

Can armed humanitarian intervention ever be justified?

Since its beginnings armed humanitarian intervention has represented a dilemma to war, peace and international ethics because it involves the moral issue of when to intervene and if these interventions are justifiable.  Moreover there are the different theories in favour and against of armed intervention. This essay will discuss:  Can armed humanitarian intervention ever be justified?

In order to make this essay clearer is to believe that a couple of definitions should be made beforehand; humanitarian intervention and armed intervention. Firstly, ‘humanitarian intervention is traditionally defined as the use of force by states to protect human rights. This definition presumes that states should do the intervening in order to maintain civil rights and of course the welfare and peace in society’.[1]Nowadays, it is sometimes argued that this traditional definition is obsolete because humanitarian intervention is increasingly a matter of collective action under UN auspices, not action undertaken by states acting on their own authority and under their own law. Secondly, we speak of armed intervention when that exercise involves the use of military force. An armed intervention is humanitarian when its aim is to protect innocent people who are not nationals of the intervening state from violence perpetrated or permitted by the government of the target state.[2] Additionally, armed intervention to stop a massacre is likely to be only the first of many measures needed to restore order to a chaotic society and prevent subsequent massacres. If prevention is important, then is to believe that the challenge for humanitarian policy is to move from responding to humanitarian crises to forestalling them.

Continue reading


Is anarchy a serious obstacle to co-operation?

In International Relations the concept of anarchy has been broadly discussed for several reasons; some scholars may argue that anarchism can be beneficial among the states and even more beneficial in IR dealings between countries. In opposition other scholars believe that anarchism is a serious obstacle to co-operation. This essay will discuss Is anarchy a serious obstacle to co-operation?

Yes; it is. The reason that makes me get in this position is the following: from the definition anarchy is defined as: “a system operating in the absence of any central government. Does not imply chaos, but in Realist theory the absence of political authority.”[1] Furthermore; in order to answer this question correctly, concepts involving Realism, Critical theory and Constructivism arise because they define the path in IR about anarchy most recently in the last years.

Continue reading


%d bloggers like this: