Tag Archives: learning

Marketing 3.O según Philip Kotler considerado como padre del marketing.

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Todos sabemos los beneficios que se pueden llegar a obtener del marketing, sin embargo son pocos los que se dan cuenta de los cambios que el mercado tiene desde ya hace años, por ello el marketing va cambiando.

Todo comienza con el Marketing 1.0 que nace en la revolución industrial a finales del siglo XIX y a mediados del siglo XX, no es que el marketing como tal haya existido desde entonces, porque fue hasta el siglo XXI que nació como tal, sin embargo nos referimos que empíricamente las empresas o todo aquel que tenía un negocio se centraba en su producto, este debía de  tener una capacidad atractiva de venta. Y fue modelo hasta finales de los años 60’.

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Hacking with mobile devices PART I

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To understand the true capabilities of idevices, let us look at some of the different stages conducted during a professional penetration test and see how we can use mobile devices in each stage. Although availability of tools will vary with each
mobile device, we will examine those tools available to the iPod touch.

Information Gathering

To gather information about a target network, we can use functionality already built into most mobile devices. An Internet Web browser is a natural starting tool to gather information on corporations, employees, and networks. However, a browser can only give us so much information – additional tools we can install include Nmap and Telnet, which allows us to scan a target system or network and connect with discovered systems.

The advantage of using a repository like Cydia is that the program has already been compiled and can be installed on the iPod touch with no more than a click of a button. In fact, the number of applications available for the iPod touch through the Cydia repository are so numerous that very few hacker applications need to be compiled separately – the work has almost been entirely done for us.
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Foundations of marketing on social networks

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5  bases of Marketing on social networks that should always be taken into account are:

 

1. Integration

Social networks should not be considered as something isolated and different, separated from the rest of the marketing actions, but it must be something more in the overall strategy of the company and therefore it must reflect the social channels of the company in all those places where possible

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