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Defining the target
The monitoring of actions on social networks is positive, but it is necessary to define which is the goal to be pursued to obtain. For example:
-You want to monitor because you need to know when it says something about the company on the Internet, either positive or negative.
-You want to be able to respond quickly
-You want to monitor words related to the sector in order to interact with potential customers and know what is said about them on the net.
-All of the above and some more
In conclusion, having a final target help to follow the right path, using the tools that more interest and ultimately make the actions in Social Media more effective.
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Measurement phases are the most important in any business strategy. Social actions must measure whether the money invested is profitable or not, i.e. knowing the ROI (Return On Investment) whose formula is:
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Intro
Some companies create a page on FB or twitter to help the company online precense therefore the Social Media plan is created but what often happens is that the results are not good.
The cause is the lack of organisation and defining a strategy that will work online.
Before doing any work, should be planned Social Marketing campaign based on a marked time and resources are available (economic, material and human).
Also need to analyze the results obtained or implement new corrective measures. Now, I am going to expose some tips that may help yourself or your company to generate more leads.
For an adequate organization is:
-Hear – plan – create commitment – to measure and evaluate and defining a new routine.
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Having presence in social networks these days is vital for every company, here some how’s to and why:
Why having a presence on social networks?
-communicate content to existing and new customers
-work with companies and related persons
-create a community of followers
-to involve clients in the development of the business
In a nutshell, the presence of companies on social networks improves the opportunities of business, profitability and its permanence in the market.
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