Tag Archives: facebook

Democracy is possible. Even after 37 years of dictatorship in Zimbabwe.

Today, 21.11. 2017 Zimbabwe’s President Robert Mugabe has submitted his resignation after nearly four decades as the country’s leader.

Mugabe defied demands to step down for almost a week after a military takeover and expulsion from his own ruling ZANU-PF party but stepped down on Tuesday, hours after parliament started an impreachent process. jawsbroke out in the parliament after speaker Jacob Mudenda read out Mugabe’s resignation letter.mugabe bored

“I Robert Gabriel Mugabe in terms of section 96 of the constitution of Zimbabwe hereby formally tender my resignation … with immediate effect,” said Mudenda, reading the letter.

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El nuevo IOS11 de Apple


Después del lanzamiento de la versión en pruebas el pasado mes de julio, la versión definitiva de iOS 11 estará disponible a partir de hoy mismo. Apple no acostumbra a fijar una hora exacta, pero si sigue el patrón habitual aparecerá una notificación en los dispositivos de los usuarios a partir de las 10 de la mañana en Cupertino y sobre las 19 horas en España.

¿Qué novedades presenta iOS 11?

Son numerosas y diversas, algunas exclusivas para el iPhone X y otras disponibles también para el resto de dispositivos. De algunas ya pudimos ver una pequeña muestra la semana pasada en la presentación de los nuevos terminales, como el Face ID, los animojis o la realidad aumentada en el modelo más caro. Otras, en cambio, deberemos esperarnos hasta tener el nuevo software para disfrutar de ellas.
Más allá de los emoticonos animados y de la posibilidad de desbloquear el teléfono con el rostro, con iOS 11 también dispondremos de un nuevo centro de control más personalizado y completo, podremos grabar lo que ocurre en nuestra pantalla y editar las imágenes y los vídeos obtenidos y gestionar nuestro contenido con la aplicación Archivos.

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101 Errores que se hacen en Marketing Online

digital_marketing

EN ESTRATEGIA

  1. No entender la diferencia entre estrategia y lo táctico

Estrategia es el QUÉ, lo táctico es el CÓMO.

Antes de lanzarse a crear cuentas en Twitter, Pinterest y un largo etcétera…

Los Pymes deben de centrarse en tener claro su QUÉ.

¿Cuál es el mejor nicho? ¿Cuál es el mejor sub nicho?

¿Qué posición quiero tener en el mercado?

¿Qué activos online harán con el tiempo más fácil el Marketing?

Por ejemplo: Una base de datos, páginas webs anexas para tráfico…?

¿Dónde está la oportunidad en Marketing en el mercado, que la competencia no ve que se puede aprovechar?

Hay que centrarse en el qué, “la estrategia”.

Luego viene el cómo, “lo táctico”.

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How much is a fan worth on Facebook?

fb
To answer this question there are companies that have done different analysis and some say that the value of a fan on FB is 4 euros while others say 78 euros.
Now is the time to raise the question about how you can know the value the fan on FB.
In this case, you can use one formula created by the American company, Fanscape, called SRV (social relationship value) which allows to know the value economic of a fan for the company, which is also applicable to any type of business.
First highlight the relationship that exists between database of emails and social networks, since one of objectives to make a sustainable business is to teach the product to the customer, motivate you to buy it and keep you interested in order to get a loyalty.
There are market studies which say that an increase of 5% in customer loyalty can improve profitability by 65 %

Use of the main Social Networks (Part I)

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Facebook

It is one of the most recognized names in social networks.

Tools that drive social networks have numerous applications for the business development of any business these days.

Networking has always been an important marketing tool that over time has evolved in different channels and situations, but  the essence is still the same. People like to do business with other people, not companies, and under this mentality can generate business opportunities.

Then breaks down the business use of Facebook and the 3 main routes to obtain benefits with its use.

To day of today many small companies lack still’s own website, and have decided to go without it, but that does not mean that they do not have presence in internet. They have decided to create a page of ‘fans’ and from there to inform its customers.

Is which the best way to approach a business Facebook?

First thing is to create personal profile on FB and complete with all possible details.
Once the profile is created when creating page of followers to the interpretation being the administrator such main page, then start sharing information so increase the number of followers.

The system will allow or not fans write on the wall. If it is allowed, should be careful with what is said to prevent offensive messages and answer to those who raise questions.

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Tools for the analysis of Social Media

 

like

Tools to measure actions on social networks there are thousands, both pay as free, but is it worthwhile to hire payment tools?
It all depends on the level of information required, since certain business requirements Yes make needed more comprehensive tools, but for the vast majority of companies, with the existing free tools provides enough information to measure actions in Social Media.
To facilitate the work and avoid having to be looking online what there are, are summarized below the main tools categorized by channels.
Facebook
It is a free tool that allows to analyze results of applications-level demographics, target,…
Facebook and Twitter

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Actions on Social Networks

Hand holding a Social Media 3d Sphere

 

Defining the target

The monitoring of actions on social networks is positive, but it is necessary to define which is the goal to be pursued to obtain. For example:

-You want to monitor because you need to know when it says something about the company on the Internet, either positive or negative.
-You want to be able to respond quickly
-You want to monitor words related to the sector in order to interact with potential customers and know what is said about them on the net.
-All of the above and some more

In conclusion, having a final target help to follow the right path, using the tools that more interest and ultimately make the actions in Social Media more effective.

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Measurement of Strategy on Social Networks

social-media-strategy-map

Measurement phases are the most important in any business strategy. Social actions must measure whether the money invested is profitable or not, i.e. knowing the ROI (Return On Investment) whose formula is:

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Organization of work on social network (tips)

more social network

Intro
Some companies create a page on FB or twitter to help the company online precense therefore the Social Media plan is created but what often happens is that the results are not good.
The cause is the lack of organisation and defining a strategy that will work online.
Before doing any work, should be planned Social Marketing campaign based on a marked time and resources are available (economic, material and human).
Also need to analyze the results obtained or implement new corrective measures. Now, I am going to expose some tips that may help yourself or your company to generate more leads.


For an adequate organization is:
-Hear – plan – create commitment – to measure and evaluate and defining a new routine.

Foundations of marketing on social networks

social-marketing

5  bases of Marketing on social networks that should always be taken into account are:

 

1. Integration

Social networks should not be considered as something isolated and different, separated from the rest of the marketing actions, but it must be something more in the overall strategy of the company and therefore it must reflect the social channels of the company in all those places where possible

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