Measurement phases are the most important in any business strategy. Social actions must measure whether the money invested is profitable or not, i.e. knowing the ROI (Return On Investment) whose formula is:
Category Archives: Marketing and social media
Organization of work on social network (tips)
Intro
Some companies create a page on FB or twitter to help the company online precense therefore the Social Media plan is created but what often happens is that the results are not good.
The cause is the lack of organisation and defining a strategy that will work online.
Before doing any work, should be planned Social Marketing campaign based on a marked time and resources are available (economic, material and human).
Also need to analyze the results obtained or implement new corrective measures. Now, I am going to expose some tips that may help yourself or your company to generate more leads.
For an adequate organization is:
-Hear – plan – create commitment – to measure and evaluate and defining a new routine.
Foundations of marketing on social networks
5 bases of Marketing on social networks that should always be taken into account are:
1. Integration
Social networks should not be considered as something isolated and different, separated from the rest of the marketing actions, but it must be something more in the overall strategy of the company and therefore it must reflect the social channels of the company in all those places where possible
Integration of Social Networks (how to)
Having presence in social networks these days is vital for every company, here some how’s to and why:
Why having a presence on social networks?
-communicate content to existing and new customers
-work with companies and related persons
-create a community of followers
-to involve clients in the development of the business
In a nutshell, the presence of companies on social networks improves the opportunities of business, profitability and its permanence in the market.
What are social networks?
Social networks are not more than the evolution of the ways of communication. They are based on the creation, collective knowledge and widespread confidence.
Telemarketing today
The evolution of telemarketing has been dramatic in recent years. The business does not only become activities that traditionally has focused – telecommunications, banking, insurance…-, but also has been incorporated into new fronts: service companies, automotive… Thus, the telemarketing has become an outsourcing service that provides ever more added values. Maybe that is the reason why has become so popular in recent years!
According to Laurent Etcheverry, director general of IFAES, organizer of the Salon of the Call Center (www.ifaes. com), “the sector experienced a very strong growth until 2000, stagnated in 2001. Today continues to grow, although at one slower pace than before”. María de el Pino, Director of unison (www. unisono.es), adds that “is a sector which, in some ways, is alien to the cycles of the economy: grows both in good times and during the crisis”.
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