Monthly Archives: July 2013

How much is a fan worth on Facebook?

fb
To answer this question there are companies that have done different analysis and some say that the value of a fan on FB is 4 euros while others say 78 euros.
Now is the time to raise the question about how you can know the value the fan on FB.
In this case, you can use one formula created by the American company, Fanscape, called SRV (social relationship value) which allows to know the value economic of a fan for the company, which is also applicable to any type of business.
First highlight the relationship that exists between database of emails and social networks, since one of objectives to make a sustainable business is to teach the product to the customer, motivate you to buy it and keep you interested in order to get a loyalty.
There are market studies which say that an increase of 5% in customer loyalty can improve profitability by 65 %

Use of the main Social Networks (Part II)

utube

 

YouTube
It is a phenomenon of online video
It is true it is the biggest traffic on Internet comes from videos.
Having videos on the web increases 4 times the time users spent on a web page.
One of the advantages of properly leverage social video networks to promote business is that it will increase the traffic to the website is considerably.
 
Video marketing on youtube
Some benefits are:
-Access to a trend with little competition
-reach thousands of people in snapshot
-visibility on Google
-Quick results
-Increase the traffic on the web
Increase credibility and become the market leader
-Get an instant confidence of the target audience

Use of the main Social Networks (Part I)

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Facebook

It is one of the most recognized names in social networks.

Tools that drive social networks have numerous applications for the business development of any business these days.

Networking has always been an important marketing tool that over time has evolved in different channels and situations, but  the essence is still the same. People like to do business with other people, not companies, and under this mentality can generate business opportunities.

Then breaks down the business use of Facebook and the 3 main routes to obtain benefits with its use.

To day of today many small companies lack still’s own website, and have decided to go without it, but that does not mean that they do not have presence in internet. They have decided to create a page of ‘fans’ and from there to inform its customers.

Is which the best way to approach a business Facebook?

First thing is to create personal profile on FB and complete with all possible details.
Once the profile is created when creating page of followers to the interpretation being the administrator such main page, then start sharing information so increase the number of followers.

The system will allow or not fans write on the wall. If it is allowed, should be careful with what is said to prevent offensive messages and answer to those who raise questions.

Continue reading


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