Tools to measure actions on social networks there are thousands, both pay as free, but is it worthwhile to hire payment tools?
It all depends on the level of information required, since certain business requirements Yes make needed more comprehensive tools, but for the vast majority of companies, with the existing free tools provides enough information to measure actions in Social Media.
To facilitate the work and avoid having to be looking online what there are, are summarized below the main tools categorized by channels.
It is a free tool that allows to analyze results of applications-level demographics, target,…
Facebook and Twitter
It is a desktop program that allows you to directly manage Facebook and Twitter accounts
It helps to discover and follow conversations on Twitter and Facebook
Twitter Search (http://search.twitter.com/)
Real time Twitter search engine
To know what people are talking about on Twitter
Monitoring of real time hashtags
It helps to know what they are saying the company on Twitter, and alerts by email.
It monitors chains of searches on Twitter and know their level of valuation.
It seeks to post on a particular subject.
It allows to monitor conversations on a topic or Word/as determined in Internet
It allows to monitor conversations on a topic or Word/as determined only in forums.
Search consumer conversations in social settings
Google Groups (http://groups.google.com/)
Search Google groups for different themes.
“Noise” on the Internet (Buzz)
View searches in time real in social networks, and also has a widget that keeps you informed about what is more fashionable and more talk in the network
It discusses the importance of a social media web
You know the visibility of the brand/company online
You know quickly what is said in different social media company.
Omgili Graphs (http://omgili.com/graphs.html)
Graphically shows the “noise” that makes a term on the Internet
Discover what brand or products in social channels.
Free web traffic monitoring tool. Essential.
Google Advance vines (http://video.google.com/videoadvancedsearch)
Search for videos related to the brand/company/product.
Leave a Reply