The monitoring of actions on social networks is positive, but it is necessary to define which is the goal to be pursued to obtain. For example:
In conclusion, having a final target help to follow the right path, using the tools that more interest and ultimately make the actions in Social Media more effective.
The first to be monitored is the name of the company, name of the products and services marketed, keyword sector and own competition to keep up to date also which is said for his part
It should develop a contingency plan, as you have to be prepared for everything, and that includes to begin to speak negatively of mark for some reason.